Video Advertising

Engage Audiences with YouTube Advertising

Video is the most engaging ad format. We create and manage YouTube campaigns that build brand awareness, drive consideration, and generate measurable conversions.

Why YouTube Ads

The Power of Video Advertising

YouTube reaches more 18-49 year olds than any broadcast or cable TV network. It's where your audience is — and we know how to reach them.

Video That Converts

YouTube is the world's second-largest search engine. Video ads engage viewers emotionally and drive action better than any other format.

Massive Viewership

Over 2 billion logged-in users visit YouTube monthly. Reach your audience where they spend hours watching content.

Precision Targeting

Target by demographics, interests, search history, life events, and even specific channels or videos your ideal customers watch.

Connected TV

YouTube on Smart TVs and streaming devices reaches cord-cutters. Premium living room placement for your brand.

Full-Funnel Impact

From awareness (bumper ads) to consideration (in-stream) to action (video action campaigns) — YouTube covers the entire funnel.

Measurable Performance

Track views, engagement, conversions, and brand lift. YouTube ads provide clear attribution from view to purchase.

Our Process

How We Build YouTube Campaigns That Perform

From audience strategy to creative optimization — a systematic approach to video advertising.

1

Audience & Goals

We define your video advertising goals (awareness, consideration, or conversion) and build audience targeting strategies using demographics, interests, custom segments, and customer data.

2

Format & Creative

We select the right ad formats for your goals and advise on creative best practices — hook in the first 5 seconds, clear branding, strong CTA, and mobile-first design.

3

Launch & Optimize

We launch campaigns with strategic bidding, monitor performance across audience segments and placements, and optimize targeting, creative, and bids continuously.

4

Measure & Scale

We track view rates, engagement, conversions, and brand lift. High-performing audiences and creatives are scaled; underperformers are refined or cut.

What We Deliver

YouTube Campaign Management

TrueView in-stream ads (skippable)
Non-skippable in-stream ads
Bumper ads (6-second)
YouTube Shorts ads
Video action campaigns
Connected TV campaigns
YouTube masthead placements
Custom audience & affinity targeting
Video remarketing sequences
Brand lift studies & conversion tracking
Ad Formats

YouTube Ad Formats: Choosing the Right One

Skippable In-Stream (TrueView)

The most common YouTube format. Your ad plays before, during, or after a video. Viewers can skip after 5 seconds. You only pay when someone watches 30 seconds (or the full ad if shorter) or interacts. This makes TrueView highly cost-effective — you're essentially getting free brand exposure from everyone who skips, and only paying for engaged viewers.

Non-Skippable In-Stream

15-second ads that must be watched before the video plays. Higher CPMs than skippable ads, but guaranteed full exposure. Best for concise brand messages where you need 100% view completion. We use these when the message is tight and the audience is well-targeted.

Bumper Ads (6 Seconds)

The haiku of video advertising. Six seconds, non-skippable. Bumper ads are perfect for reinforcing brand awareness at scale with low CPMs. They work best as part of a sequenced strategy — bumper ads remind viewers of longer ads they've already seen, or prime them for future messages.

YouTube Shorts Ads

Vertical, short-form video ads that appear between Shorts. With YouTube Shorts getting 70+ billion daily views, this format reaches massive audiences — especially younger demographics. The creative needs to be native to the short-form format: fast-paced, vertical, and engaging from frame one. Combined with Demand Gen campaigns, Shorts ads can drive both discovery and consideration.

Format Quick Guide

TrueViewPay per view

Best for: Consideration & conversions

Non-skippableCPM

Best for: Full-message delivery

BumperCPM

Best for: Awareness at scale

ShortsCPM/CPV

Best for: Young audiences, discovery

Video Creative Checklist

Hook viewers in the first 5 seconds
Show your brand within the first 5 seconds
Use clear, readable text overlays
Design for sound-off viewing
Include a strong, specific CTA
Create mobile-first (vertical or square)
Keep the pace fast — no slow intros
Test multiple creative variations
Creative Strategy

Video Creative That Stops the Scroll

The 5-Second Rule

You have 5 seconds before viewers can skip. In those 5 seconds, you need to accomplish two things: create enough intrigue to keep watching, and establish your brand in case they don't. The best YouTube ads lead with a provocative question, a surprising visual, or an immediately relatable problem — while showing the brand name or logo prominently.

We see many advertisers waste those precious seconds with slow logos, ambient music, or generic footage. By the time they get to the message, the viewer has already clicked skip. Front-loading impact is the single most important creative principle for YouTube advertising.

YouTube vs. Traditional TV Advertising

YouTube advertising offers something traditional TV never could: precision targeting and measurable performance. Instead of buying a time slot and hoping your audience is watching, you target specific demographics, interests, and behaviors — then measure exactly who saw your ad and what they did next. Connected TV brings the premium viewing experience of television with the targeting capabilities of digital.

For brands that previously relied on TV, YouTube offers a transition path: the same big-screen impact at a fraction of the cost, with full measurement. And when combined with display ads and search campaigns, video creates a halo effect that lifts performance across your entire Google Ads strategy.

FAQ

Frequently Asked Questions

Related Services

Explore More Ad Services

Build an integrated advertising strategy across multiple channels and platforms.

Demand Gen

Mid-funnel campaigns across YouTube, Discover, and Gmail with lookalike audience targeting.

Learn More

Display Advertising

Visual ads across millions of websites and apps to build brand awareness and drive consideration.

Learn More

Performance Max

AI-powered campaigns that optimize across all Google channels automatically for maximum conversions.

Learn More

Ready to Launch YouTube Ads?

Get a free audit and discover how video advertising can amplify your brand and drive conversions.

Get Started

Let's Scale Your Ads

Ready to outperform your market with Google Ads and Microsoft Ads? Tell us about your goals. Free audit, no obligations — just insights.

Office
Stockholm, Sweden
24h
Fast Response

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