Microsoft Advertising

Unlock Untapped Audiences with Microsoft Ads

Lower CPCs, exclusive LinkedIn targeting, and access to millions of users who don't use Google. Microsoft Ads is the secret weapon smart advertisers use to outperform.

Why Microsoft Ads

The Competitive Advantage Most Advertisers Miss

While your competitors focus solely on Google, Microsoft Ads gives you access to unique audiences at lower costs with exclusive targeting capabilities.

Lower CPCs

20-35% lower cost-per-click compared to Google Ads on average, meaning more clicks and conversions for your budget.

Unique Demographics

Reach an older, higher-income audience using Windows, Edge, and Bing. These users have stronger purchase intent.

LinkedIn Targeting

The only ad platform with LinkedIn profile targeting — target by company, industry, and job function for B2B precision.

Higher Conversion Rates

Many advertisers see comparable or better conversion rates on Microsoft Ads due to less competition and more qualified traffic.

Easy Import from Google

Import your Google Ads campaigns directly into Microsoft Ads in minutes. Start reaching new audiences immediately.

Growing Market Share

Microsoft's AI-powered Copilot integration is driving increased search volume across Bing and Edge.

Campaign Types

Microsoft Ads Campaign Portfolio

We leverage every Microsoft Ads campaign type to maximize your reach and ROI across the Bing ecosystem.

Search Ads

Reach users searching on Bing, Yahoo, AOL, and DuckDuckGo with text-based ads.

Keyword targeting
Ad extensions
Responsive search ads
Import from Google Ads
Negative keywords
Bid strategies

Shopping Campaigns

Showcase products with rich visual listings directly in Bing search results.

Product feed sync
Microsoft Merchant Center
Smart Shopping
Local inventory
Price comparisons
Dynamic remarketing

Audience Network

Reach users across Microsoft's native ad network including MSN, Outlook, and Edge.

Native placements
Image-based ads
In-feed advertising
Brand awareness
Contextual targeting
Viewability tracking

LinkedIn Profile Targeting

Exclusive to Microsoft Ads — target users based on their LinkedIn company, industry, and job function.

Company targeting
Industry targeting
Job function targeting
B2B precision
Account-based marketing
Professional audiences

Remarketing

Re-engage visitors across the Microsoft ecosystem with tailored ads.

Dynamic remarketing
In-market audiences
Custom audiences
Similar audiences
Cross-device
Sequential messaging

Performance Max

AI-optimized campaigns across all Microsoft channels for maximum conversions.

Cross-channel reach
Automated bidding
Asset optimization
Audience signals
Smart creatives
Goal-based setup
Audience Insights

Who Uses Bing?

Microsoft's search network reaches over 1 billion monthly users. The audience skews toward higher income, older demographics, and professional users — making them highly valuable for advertisers.

Avg. Household Income
Higher than Google users
$75,000+
Age 35-64
Strong purchasing power
45%
Desktop Users
Windows default search
70%
Monthly Searches
And growing with Copilot
14B+

Google vs Microsoft: Quick Comparison

Avg. CPC$2.69$1.54
Market Share~88%~9%
LinkedIn TargetingNoYes ✓
Avg. CTR3.17%2.83%
Competition LevelHighLower
Import CampaignsN/AFrom Google ✓
GoogleMicrosoft
FAQ

Frequently Asked Questions

Common questions about Microsoft Ads, Bing advertising, and how we help businesses grow.

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Ready to Advertise on Microsoft Ads?

Get a free audit and discover how Microsoft Ads can lower your CPCs and reach valuable audiences your competitors are missing.

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Let's Scale Your Ads

Ready to outperform your market with Google Ads and Microsoft Ads? Tell us about your goals. Free audit, no obligations — just insights.

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